Self branding design for TangerineLab.it http://www.tangerinelab.it/ Young Italian communication design laboratory.

TangerineLab is a communication design laboratory.
The concept of naming and logo immediately shows our care about the function-esthetic couple.
We elected tangerine as symbol of our laboratory to remember Bruno Munari's idea of Good Design:
“the orange [and tangerine] is an object almost perfect where there is the absolute consistency
among form, function, consumption” [Munari, Good Design, 1963].
Furthermore we selected tangerine as the 2012 Pantone color of the year, when we were born.
The modularity of tangerine represents the nature of the laboratory, in which each element
completely exists alone and together.

You may also like

Mathematics - Loescher
FIFA Ballon d'Or - Messi, recordman - La Stampa
Syria - Civil War - La Stampa
Logo - Sabrina Fossi Design
Se la scuola è una barriera - Origami
Pianeta OGM - La Stampa
Germany VS Europe - La Stampa
Turin Bike Pride - Io non compro la tua bici
Dead and missing at sea infographic - UNHCR
Monitoraggio delle acque di balneazione - ARPA Piemonte
Back to Top